The marketing funnel is a linear process with defined stages, ultimately ending with the purchase, while the marketing flywheel adopts a cyclical approach that fosters continuous engagement.
The flywheel creates a self-sustaining loop of engagement and loyalty instead of a one-time funnel, effectively reducing customer acquisition costs and encouraging referrals.
As the flywheel builds momentum, marketing efforts lead to increased customer awareness, loyalty, and sustainable business growth, similar to an engineering concept of a flywheel.
Designed by Hubspot in 2018, the marketing flywheel emphasizes putting customers at the center of the journey, enhancing their experience to drive referrals.
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