A marketing proposal is a document that presents your budget, resource requirements, timeline, expected outcomes, and detailed implementation plans for a marketing campaign.
Whether you're seeking sign-off from leadership, aligning multiple departments around a common goal, or reaching an agreement with collaborators, your proposal should tell a compelling story backed by numbers.
This article will help you create a marketing proposal that sparks curiosity and demonstrates clear business value. It includes a practical template you can adapt.
If developed for internal stakeholders, marketing proposals explain how your team will spend money on specific tactics to acquire new customers or drive product adoption.
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