Many customers think they can walk in and score a high-ticket item, but most cannot simply purchase the brand's highest-ticket items like Birkin bags.
To enhance your chances of buying a luxury bag, you should establish a profile and consistent buying history by making entry-level purchases.
Sales associates at Hermès are influential in determining who gets to purchase coveted items, emphasizing the importance of building a good relationship with them.
Hermès employs scarcity marketing; when consumers perceive limited availability, they value the product more, as seen with the intense demand for Birkin bags.
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