#retail-marketing

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Food & drink
fromFood & Beverage Magazine
3 days ago

MIKE AND IKE Flavor Crush Debuts Just in Time for Valentine's Day - Food & Beverage Magazine

MIKE AND IKE® Flavor Crush is a limited-time cherry and strawberry chewy candy in a 4.25 oz To/From Valentine's box.
Marketing tech
fromExchangewire
5 days ago

Reward & Experian Combine Data Insight Capabilities, Redefining Customer Understanding for Brands Across the UK

Reward integrates Experian Mosaic into its Intelligence and Activation Suite to combine transaction data with consumer segmentation for richer UK customer understanding.
Marketing
fromAdExchanger
6 days ago

How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand | AdExchanger

Valvoline transformed from a products company into a retail-only oil-change chain after selling its product line, shifting marketing to local, store-traffic-focused strategies.
#costco
more#costco
fromInc
1 month ago

TJ Maxx Is Proving Wacky Holiday-Themed Marketing Works

The budget-friendly retailer is taking customers on shopping trips in three different cities this month with the help of a holiday-themed double decker bus it calls the "Maxxinista Express." Each leg of the tour includes three stops at TJ Maxx stores, complete with shopping challenges, exclusive merchandise, and plenty of photo moments, according to a press release.
Marketing
#buy-now-pay-later
fromModern Retail
4 months ago
E-Commerce

Modern Retail Podcast: Affirm's in-store Apple Pay play, Kroger's coupon revival, and WTF is a retail media network

fromModern Retail
4 months ago
E-Commerce

Modern Retail Podcast: Affirm's in-store Apple Pay play, Kroger's coupon revival, and WTF is a retail media network

more#buy-now-pay-later
#bnpl
more#bnpl
Privacy professionals
fromZDNET
1 month ago

Inbox full of promo emails? 80% are tracking you, new report warns

Eighty percent of major US retailers embed tracking pixels in marketing emails, enabling location, device, and open-time monitoring while sending billions of promotional messages daily.
Artificial intelligence
fromwww.theguardian.com
1 month ago

What to buy Dad for Christmas': is retail ready for the AI shopping shift?

AI chatbots are reshaping holiday shopping by recommending products conversationally, shifting influence from paid search keywords to reviewer opinions, availability, and product data.
E-Commerce
fromFast Company
1 month ago

ChatGPT will decide what Americans buy this holiday

Consumers increasingly search and purchase via AI platforms, requiring brands to optimize structured data, trust, relevance, and extractability for AI-driven discovery.
fromwww.npr.org
1 month ago

4 marketing tricks to not fall for this holiday season

When you see words like "buy now" or "flash deal," while shopping, take caution, say our experts. Retailers use a sense of urgency to push consumers to make quicker shopping decisions, Vines says. They don't want you to think too hard about the purchase. This strategy also relies on shoppers' fear of missing out, Weekes says. It makes people think, "if I don't purchase this right now, I'll never get this deal again."
US news
#generative-ai
fromAol
1 month ago
E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

fromAol
1 month ago
E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

fromAol
1 month ago
E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

fromAol
1 month ago
E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

more#generative-ai
Marketing tech
fromDigiday
2 months ago

An anatomy of the trust fault line running through Amazon's ad ambitions

Brands worry Amazon's ad platform favors Amazon-owned inventory, risking conflicted outcomes and uncertain efficiency for conversions that occur off-Amazon.
Marketing tech
fromExchangewire
2 months ago

Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

Retail Origins uses consented, anonymised deterministic mobility data to map true store origin areas, reveal competitor overlap, and improve planning, activation, and reporting for retailers.
#qr-codes
fromAol
2 months ago
E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

fromAol
2 months ago
Marketing tech

What BFCM teaches us about QR Codes and the future of shopper engagement

fromAol
2 months ago
E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

fromAol
2 months ago
Marketing tech

What BFCM teaches us about QR Codes and the future of shopper engagement

more#qr-codes
Marketing
fromForbes
2 months ago

When Marketing Gets Political, It's Time To Be Brave

Retail marketers face rising content demand, increasing in-house creation, experimental AI adoption, growing personalization, and time constraints for launching multi-channel holiday campaigns.
#walmart
more#walmart
Marketing tech
fromModern Retail
2 months ago

Inside Saatva's measurement approach linking TV ads to in-store sales

Statistical DMA-level modeling links TV and streaming ad exposure to in-store foot traffic and sales by accounting for carryover effects and regional factors.
Marketing
fromMarketing Dive
3 months ago

Why Target is embracing social-first marketing for its Woolrich collab

Target promotes Woolrich collaboration with a social-first, lifestyle-focused campaign filmed in New York featuring influencers Lauren Wolfe and David Kushner.
Marketing
fromBusiness Insider
3 months ago

I went to Target's Taylor Swift album release at midnight and witnessed the power of Swiftie shoppers

Target hosted Taylor Swift album release parties at 500 stores to attract shoppers with exclusive experiences and tap fan buying power to boost in‑store traffic.
Marketing
fromRetail Dive
3 months ago

Target plots retail, marketing blitz around 'Stranger Things' final season

Target is launching extensive Stranger Things retail activations, over 150 inspired items (many exclusive), and a national ad campaign tied to the show's final season.
fromSearch Engine Roundtable
4 months ago

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.
Marketing tech
#back-to-school
more#back-to-school
E-Commerce
fromDigiday
5 months ago

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.
#aerie
fromDigiday
5 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
5 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
5 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
5 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

more#aerie
E-Commerce
fromDigiday
5 months ago

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.
E-Commerce
fromSocial Media Explorer
5 months ago

The Future of Retail Marketing: Google Ads Trends in Dubai - Social Media Explorer

Google Ads is transforming retail marketing in Dubai, helping businesses increase sales and connect with their target audience.
New York City
fromForbes
6 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.
fromGameSpot
7 months ago

Amazon Prime Day 2025 Is A Four-Day Sales Event For The First Time

Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.
Video games
Marketing tech
fromLindsey Gamble
7 months ago

Lowe's Creator Network Launches with MrBeast Partnership - 17,000+ Creators Enrolled - Lindsey Gamble

Lowe's has launched a creator network led by MrBeast, aiming to engage younger audiences and drive sales through an affiliate model.
#consumer-behavior
fromThe Drum
7 months ago
Marketing tech

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.
fromEMARKETER
8 months ago
Marketing tech

Brand loyalty is fading among Gen Z and millennials

Millennials are highly mobile in their brand choices, with loyalty programs influencing repurchase behavior.
more#consumer-behavior
Marketing tech
fromstupidDOPE | Est. 2008
8 months ago

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.
Marketing tech
fromAdweek
8 months ago

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
Media industry
fromThe Drum
8 months ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
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