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Marketing
fromMarketing Dive
1 week ago

Why Target is embracing social-first marketing for its Woolrich collab

Target promotes Woolrich collaboration with a social-first, lifestyle-focused campaign filmed in New York featuring influencers Lauren Wolfe and David Kushner.
Marketing
fromBusiness Insider
2 weeks ago

I went to Target's Taylor Swift album release at midnight and witnessed the power of Swiftie shoppers

Target hosted Taylor Swift album release parties at 500 stores to attract shoppers with exclusive experiences and tap fan buying power to boost in‑store traffic.
Marketing
fromTasting Table
2 weeks ago

Customers Wonder Why You'll Sometimes See The Kirkland Logo On Name-Brand Items At Costco - Tasting Table

Some Kirkland Signature items display the original manufacturer's logo alongside Costco's label, reflecting selective dual-branding practices likely driven by marketing or supplier agreements.
Marketing
fromRetail Dive
2 weeks ago

Target plots retail, marketing blitz around 'Stranger Things' final season

Target is launching extensive Stranger Things retail activations, over 150 inspired items (many exclusive), and a national ad campaign tied to the show's final season.
fromModern Retail
1 month ago

Modern Retail Podcast: Affirm's in-store Apple Pay play, Kroger's coupon revival, and WTF is a retail media network

On this week's Modern Retail Podcast, senior reporter Melissa Daniels is joined by executive editor Anna Hensel. First, they discuss Affirm's new rollout with Apple Pay to provide its buy-now, pay-later services in-store. Then they unpack the trend of paper coupons making a comeback in some retail environments, with Kroger announcing it has been bringing back paper coupons to help appeal to value-minded shoppers or those who aren't comfortable with more digital savings programs.
E-Commerce
fromSearch Engine Roundtable
1 month ago

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.
Marketing tech
#back-to-school
more#back-to-school
Mobile UX
fromNew York Post
2 months ago

Walmart goes on tour, rolls out 'FYP on Wheels' to woo Gen Z shoppers

Walmart is launching themed mobile stores to connect with Gen Z at major events across the US.
E-Commerce
fromDigiday
2 months ago

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.
#aerie
fromDigiday
2 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
2 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
2 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromDigiday
2 months ago
E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

more#aerie
E-Commerce
fromDigiday
2 months ago

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.
E-Commerce
fromSocial Media Explorer
3 months ago

The Future of Retail Marketing: Google Ads Trends in Dubai - Social Media Explorer

Google Ads is transforming retail marketing in Dubai, helping businesses increase sales and connect with their target audience.
New York City
fromForbes
3 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.
fromGameSpot
4 months ago

Amazon Prime Day 2025 Is A Four-Day Sales Event For The First Time

Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.
Video games
Marketing tech
fromLindsey Gamble
4 months ago

Lowe's Creator Network Launches with MrBeast Partnership - 17,000+ Creators Enrolled - Lindsey Gamble

Lowe's has launched a creator network led by MrBeast, aiming to engage younger audiences and drive sales through an affiliate model.
#consumer-behavior
more#consumer-behavior
Marketing tech
fromstupidDOPE | Est. 2008
5 months ago

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.
Marketing tech
fromAdweek
5 months ago

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships
It can be challenging to make the fiscal case for creative in-store experiences
Retailers have found success reaching consumers by combining storytelling and data.
Media industry
fromThe Drum
5 months ago

Volta's new charge: how Shell-backed EV screens are turning retail media on its head

Volta Media is evolving its digital out-of-home advertising approach to enhance visibility and measurable results in retail locations.
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