#retail-marketing
#retail-marketing

4 marketing tricks to not fall for this holiday season

When you see words like "buy now" or "flash deal," while shopping, take caution, say our experts. Retailers use a sense of urgency to push consumers to make quicker shopping decisions, Vines says. They don't want you to think too hard about the purchase. This strategy also relies on shoppers' fear of missing out, Weekes says. It makes people think, "if I don't purchase this right now, I'll never get this deal again."

US news

#generative-ai

E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

E-Commerce

As AI reshapes shopping, US retailers try to change how they're seen online

An anatomy of the trust fault line running through Amazon's ad ambitions

Brands worry Amazon's ad platform favors Amazon-owned inventory, risking conflicted outcomes and uncertain efficiency for conversions that occur off-Amazon.

fromExchangewire

3 weeks ago

Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

Retail Origins uses consented, anonymised deterministic mobility data to map true store origin areas, reveal competitor overlap, and improve planning, activation, and reporting for retailers.

#qr-codes

fromMiami Herald

E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

Marketing tech

What BFCM teaches us about QR Codes and the future of shopper engagement

fromMiami Herald

E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

E-Commerce

What BFCM teaches us about QR Codes and the future of shopper engagement

Marketing tech

What BFCM teaches us about QR Codes and the future of shopper engagement

When Marketing Gets Political, It's Time To Be Brave

Retail marketers face rising content demand, increasing in-house creation, experimental AI adoption, growing personalization, and time constraints for launching multi-channel holiday campaigns.

#walmart

fromForbes

Marketing

Why Walmart's Return To Paper Catalogs Makes Perfect Psychological Sense

fromNew York Post

Mobile UX

Walmart goes on tour, rolls out 'FYP on Wheels' to woo Gen Z shoppers

fromForbes

Marketing

Why Walmart's Return To Paper Catalogs Makes Perfect Psychological Sense

fromNew York Post

fromdesignboom | architecture & design magazine

Mobile UX

Walmart goes on tour, rolls out 'FYP on Wheels' to woo Gen Z shoppers

Inside Saatva's measurement approach linking TV ads to in-store sales

Statistical DMA-level modeling links TV and streaming ad exposure to in-store foot traffic and sales by accounting for carryover effects and regional factors.

Food & drink

1 month ago

please help: teary-eyed stickers on lunch boxes encourage customers to reduce food waste

FamilyMart’s teary-eyed “Please Help” stickers boost purchases of near-expiration meals, reducing food waste and potentially saving about 3,000 tons annually.

fromMarketing Dive

1 month ago

Why Target is embracing social-first marketing for its Woolrich collab

Target promotes Woolrich collaboration with a social-first, lifestyle-focused campaign filmed in New York featuring influencers Lauren Wolfe and David Kushner.

fromBusiness Insider

I went to Target's Taylor Swift album release at midnight and witnessed the power of Swiftie shoppers

Target hosted Taylor Swift album release parties at 500 stores to attract shoppers with exclusive experiences and tap fan buying power to boost in‑store traffic.

fromTasting Table

Customers Wonder Why You'll Sometimes See The Kirkland Logo On Name-Brand Items At Costco - Tasting Table

Some Kirkland Signature items display the original manufacturer's logo alongside Costco's label, reflecting selective dual-branding practices likely driven by marketing or supplier agreements.

fromRetail Dive

Target plots retail, marketing blitz around 'Stranger Things' final season

Target is launching extensive Stranger Things retail activations, over 150 inspired items (many exclusive), and a national ad campaign tied to the show's final season.

fromModern Retail

fromSearch Engine Roundtable

Modern Retail Podcast: Affirm's in-store Apple Pay play, Kroger's coupon revival, and WTF is a retail media network

On this week's Modern Retail Podcast, senior reporter Melissa Daniels is joined by executive editor Anna Hensel. First, they discuss Affirm's new rollout with Apple Pay to provide its buy-now, pay-later services in-store. Then they unpack the trend of paper coupons making a comeback in some retail environments, with Kroger announcing it has been bringing back paper coupons to help appeal to value-minded shoppers or those who aren't comfortable with more digital savings programs.

E-Commerce

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

We're also launching a loyalty goal in Google Ads, which helps retailers optimize budgets for their highest value shoppers, tailor their bids and drive higher lifetime value.

Marketing tech

#back-to-school

fromGlossy

E-Commerce

How brands like Nuuly and JanSport are targeting Gen Z for back-to-school

fromstupiddope.com

Marketing

Druski and SNIPES USA Make Back-to-School Shopping Actually Fun | stupidDOPE | Est. 2008

fromGlossy

E-Commerce

How brands like Nuuly and JanSport are targeting Gen Z for back-to-school

fromstupiddope.com

Marketing

Druski and SNIPES USA Make Back-to-School Shopping Actually Fun | stupidDOPE | Est. 2008

Sunglass Hut sees a lift in store traffic after running CTV ads

Sunglass Hut utilizes connected TV advertising to boost in-store traffic and sales.

#aerie

E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

fromSocial Media Explorer

E-Commerce

Brands are discovering their sales associates are among their most valuable influencers

Advertisers expand affiliate efforts as creator marketing matures

Marketers prioritize accountability in creator marketing, leading to growth in affiliate creator programs.

E-Commerce

fromThe Business of Fashion

The Future of Retail Marketing: Google Ads Trends in Dubai - Social Media Explorer

Google Ads is transforming retail marketing in Dubai, helping businesses increase sales and connect with their target audience.

E-Commerce

From AI to Retail, Beauty's New Marketing Playbook

Social media's role in brand discovery is declining, and brands need to adapt strategies to focus on in-store experiences.

New York City

fromForbes

5 months ago

JCPenney's Turnaround Begins, Powered By A Subversive New Marketing Strategy

JCPenney's new marketing strategy has revitalized interest, boosting sales by five times and increasing brand engagement metrics across social media.

fromGameSpot

5 months ago

Amazon Prime Day 2025 Is A Four-Day Sales Event For The First Time

Amazon has announced that Prime Day 2025 will extend over four days from July 8 to July 11, making it the longest sale in its history.

Video games

fromLindsey Gamble

5 months ago

Lowe's Creator Network Launches with MrBeast Partnership - 17,000+ Creators Enrolled - Lindsey Gamble

Lowe's has launched a creator network led by MrBeast, aiming to engage younger audiences and drive sales through an affiliate model.

#consumer-behavior

fromThe Drum

6 months ago

Marketing tech

Eye eye: how smart brands are rewriting the rules of retail visibility

Creative innovation in marketing can derive from behavioral insights rather than just digital solutions.

fromEMARKETER

Marketing tech

Brand loyalty is fading among Gen Z and millennials

Millennials are highly mobile in their brand choices, with loyalty programs influencing repurchase behavior.

fromThe Drum

6 months ago

Marketing tech

Eye eye: how smart brands are rewriting the rules of retail visibility

fromEMARKETER

Marketing tech

Brand loyalty is fading among Gen Z and millennials

more#consumer-behavior

fromstupidDOPE | Est. 2008

How Geofencing Is Transforming Foot Traffic for Retail Stores Across the U.S. | stupidDOPE | Est. 2008

Geofencing enhances retail engagement by targeting consumers based on real-time location, driving foot traffic and boosting sales.

fromAdweek

Retail Is Becoming the New Media Frontier

A full-funnel approach that includes online and offline retail helps build loyalty and establish relationships

It can be challenging to make the fiscal case for creative in-store experiences

Retailers have found success reaching consumers by combining storytelling and data.

Media industry

fromThe Drum