"In that moment, everyone wants your attention - and everyone thinks they matter. Your job isn't to respond to everything. It's to decide what counts."
"When Microsoft moved to acquire Activision Blizzard for $69 billion, opposition was loud - competitors, politicians, media. They ignored most of it and focused on the only stakeholders who could stop the deal: regulators in the US, UK and EU."
"Earlier this year, McDonald's CEO Chris Kempczinski posted a video tasting the new Big Arch burger. The internet piled on. Rivals and comedians amplified it to tens of millions of views. McDonald's didn't panic."
"Their brand account posted a single winking Instagram image: 'Take a bite of our new product. Can't believe this got approved.' Then they moved on."
In a crisis, leaders face overwhelming noise from various sources, but not all voices are significant. Effective leadership requires clarity on accountability and the discipline to prioritize relevant stakeholders. Microsoft successfully navigated opposition during its acquisition of Activision Blizzard by focusing on regulators rather than the noise. Similarly, McDonald's handled criticism of a promotional video by recognizing it wasn't a crisis and responding with humor. The current fast-paced environment complicates this, as misinformation can spread rapidly, making it crucial for leaders to maintain focus on what truly matters.
Read at Entrepreneur
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