KPN's 'A Piece of Me' campaign leverages storytelling and influencer collaboration to foster dialogue on online safety, particularly addressing the issues of consent and victim blaming.
In an oversaturated telecom market, KPN’s focus on values, particularly with #betterinternet, highlights the importance of a safer, more inclusive online experience for users.
The collaboration with MEAU allowed KPN to directly engage with Gen Z by turning personal narratives of online shaming into an artistic form, leading to impactful conversations.
KPN’s approach not only spotlighted the profound effects of sharing intimate images without consent but also aimed to alter societal perceptions around victimization in digital spaces.
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