"Kohl's is giving creators a chance to earn a commission on every sale, in addition to getting free products, early access to deals and exclusive invites to events."
"We know our customers are spending time on social [media] and spending time with creators. We know [creators] have a strong influence on what our customers wear and buy."
"Kohl's is investing more in influencer content 'across the whole marketing ecosystem' to connect with new and existing shoppers."
Kohl's is increasing its investment in creator partnerships to address revenue declines and attract new customers. The Kohl's Creators program, launched in 2024, involves 1,500 nano-creators who can earn commissions on sales. The company has also established a Trend Expert Council of influencers to enhance marketing efforts. Kohl's aims to integrate creators more deeply into its marketing strategy, recognizing their influence on customer purchasing behavior and engagement on social media.
Read at Modern Retail
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