At the end of the day, the dissatisfaction with Joe Biden was about age. This is now about a fundamental demographic shift. It's as if a brand had a new product extension that was targeted [to] an entirely different generation. That means that the communications at a high level become much more youthful, much more generationally on trend.
She has much more credible access to pop culture, to a diverse collection of proxies and storytellers who reflect her values. That makes for a much more dynamic collection of messages that I'm super excited about.
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