A very common fallacy is when startups feel like they have to take a very specific piece of advice, whether it's a best practice or something that they read in a blog. I think when things are so definitive like that, it's a bit misleading.
Rather than looking for step-by-step guidance, try approaching your marketing strategy as a framework that starts with your customer. Speaking to your core audience and customers is one of the best ways to develop that framework.
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