"56% of Gen Z believes that news organizations do not report fairly and accurately. This decline in trust poses a serious challenge for brands looking to connect with this demographic. Brands must adopt transparency and authenticity in how they communicate to build a relationship of trust with consumers."
"46% of Gen Z consumers rely on platforms like TikTok and YouTube for news, showing a cultural shift in how information is consumed. They seek entertainment from these sources, which raises questions about the implications for traditional news outlets and marketing strategies."
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