Mastering data-driven decision-making in the strategy phase | MarTech
Briefly

Teams must shift from gut instincts to data insights for competitive advantage in marketing. Anecdotal evidence hinders progress, requiring a transition towards data-driven strategies for success.
Transitioning towards data-driven marketing requires overcoming behavior patterns and integrating superior information into decision-making processes. Avoiding anecdotal evidence key in marketing campaign success.
Read at MarTech
[
|
]