Media Buying Briefing: IPG and its many challenges (and opportunities)
Briefly

Interpublic Group (IPG) is experiencing notable challenges as it approaches a potential acquisition by Omnicom. Its recent 2024 earnings report reveals a 2.3% decline in net revenue and flat organic growth, with predictions of further drops in 2025. CEO Philippe Krakowsky pointed out ongoing client losses and noted a $250 million restructuring plan that could result in extensive layoffs. Despite these struggles, he mentioned potential growth from recent business wins. The looming merger may yield new financial benefits, positioning the combined entity as a major force in the media industry.
Less than two full months into 2025, Interpublic Group is facing unprecedented challenges with unimpressive earnings and significant client losses, impacting its organic revenue.
CEO Philippe Krakowsky acknowledged organic revenue for 2025 will drop up to 2%, despite new business opportunities, marking a concerning trend for the holding company.
Read at Digiday
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