Meghan Markle's culinary venture, initially branded as American Riviera Orchard, has been rebranded to As Ever. After nearly a year without product sales, the website and Instagram were launched, yet no updates followed. Markle confirmed the brand would include jam, but specifics are still unclear. In an Instagram post, she explained that the name change reflects her desire to move beyond geographical constraints implied by the earlier name. With a Netflix series debuting soon, Markle aims to establish her brand identity akin to Martha Stewart's, although doubts about her business acumen persist.
One year after launching American Riviera Orchard, Meghan Markle has rebranded to As Ever, sharing little new information about products or her business direction.
Meghan Markle's transition from American Riviera Orchard to As Ever stems from a belief that the original name was limiting, despite a lack of business clarity.
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