Aviatrix adopted large language models in the fall of last year and assigned four to five LLMs per marketing team member, supported by a full AI stack for video production and analytics. LLMs now automate about 80% of routine marketing tasks, freeing humans to concentrate on the 20% of work that drives passion and creativity. Custom prompts and alternative models are used to enforce factual accuracy and to counter models that reinforce individual or team ego. Rapid AI-driven production created inspection challenges, prompting process changes to preserve storytelling and curiosity.
I've been using the large language models for a long time. Our team fully adopted them in the fall of last year. On average, we have four or five LLMs dedicated to each marketing team member for various purposes. We have a full AI stack for video production and analytics. The adoption was fast and furious. The marketing team is seeing that 80% of the work they were doing can be automated.
What they're getting to do is spend more time on the 20% that we love in our jobs. The 20% is the passion part that fuels everything. It's been astonishing. From the non-technical marketer to the deeply technical marketers who are writing code, they are all leaning in and excited about it. In our hurry to produce things, sometimes we don't take them back for review and make sure the human element - the storytelling, the curiosity to ask why - is in there.
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