The article critiques the prevalent trend in startup marketing focused on content creation, underscoring that building a substantial audience does not equate to sales success. It argues that startups fail primarily due to issues such as not achieving product-market fit or poor financial management, rather than lacking a content marketing strategy. Exceptional startups focus on creating outstanding products that speak for themselves, rather than getting sidetracked by marketing buzz or content that adds little real value to their offerings.
Content isn't just eating up your time-it's going to eat your startup for lunch. You think you're building something, but really, you're just shuffling pixels around and calling it momentum.
Don't try to be a media company when you haven't even figured out how to be a business. The best startups don't need a perfect LinkedIn strategy.
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