"The tackiness of such displays aside, they introduce a range of problems. Some mobile billboards use lights to brighten and animate messages, which can be a hindrance to vision while driving. Advertising drives the bulk of unneeded consumerism. Google has said that on average, every dollar spent on online ads generates $2 in revenue, and global spending on ads has gone up by 50% since 2019. This has led to untenable demand in a range of industries, including fast fashion, electronics, and, in this case, beauty."
"Shopping second-hand is a great alternative to giving in to the pressures of advertising. Better still, repairing what you have can put off the need to buy a replacement and save you a few bucks in the process. While mobile billboards may be hard to avoid, there are tools for blocking ads online. AdBlock is a common tool for taking care of ads at the browser level. DuckDuckGo can provide search functions without giving up advertising data."
Traveling mobile billboards appeared around Tahoe, provoking local frustration over aesthetics and safety. Commenters compared them to towed displays on beaches and urged complaints to local zoning authorities. Mobile billboards can use lights and animation that hinder drivers' vision and contribute to unnecessary consumerism. Online ad spending has surged, with Google estimating $2 revenue per ad dollar and global ad spending up 50% since 2019, driving demand in fast fashion, electronics, and beauty. Shifts toward sustainability and second-hand shopping, repairing items, and using ad-blocking tools such as AdBlock and DuckDuckGo offer practical responses.
Read at The Cool Down
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