Digital personalization enhances customer experiences, but improper execution can alienate consumers; it's crucial for digital marketing leaders to manage perceptions and realities carefully.
A significant 63% of consumers recognize brands are good at anticipating their purchase interests, demonstrating progress in personalization. However, perceptions vary across demographics.
While 75% of consumers respond positively to personalized recommendations, 47% of baby boomers feel negatively about targeted ads, emphasizing the need for tailored marketing strategies.
Despite assurances from tech companies, 81% of consumers believe their offline conversations trigger online advertisements, illustrating a gap between reality and consumer perception.
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