"Pinterest hopes to crack open new opportunities for brands with the introduction of two new ad formats and a new tool for its ads manager interface, per details the company shared in advance of its Pinterest Presents summit on Thursday. A new Top of Search ad format, currently in beta testing, will enable advertisers to purchase space within the top slots of search and Related Pins results."
"In another development, local inventory ads are becoming generally available, enabling merchants to highlight in-stock products available at nearby stores. A new Pinterest Media Network Connect tool will help advertisers link their campaigns to media networks on the platform securely. The news arrives ahead of the key holiday shopping period and amid signs that social-first advertising is making big gains."
Pinterest introduced two new ad formats and a Media Network Connect tool for its Ads Manager ahead of a platform event. The Top of Search ad format is in beta and allows advertisers to buy prime slots in search and Related Pins. Local inventory ads are now generally available, enabling merchants to surface in-stock items at nearby stores and complement a link feature that points to product-carrying stories. The Media Network Connect tool enables secure sharing of first-party audience data, product catalogs, and conversion data between media networks and advertisers. Gen Z increasingly begins shopping searches on Pinterest, and retail media networks continue to draw ad investment.
Read at Retail Dive
Unable to calculate read time
Collection
[
|
...
]