#pinterest-ads

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#top-of-search #local-inventory-ads #retail-media-networks #where-to-buy-links #ecommerce
Marketing
fromRetail Dive
3 days ago

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Pinterest introduces Top of Search ads, general availability of local inventory ads, and a Media Network Connect tool to link campaigns with media networks securely.
fromSocial Media Today
3 weeks ago

Pinterest Gives Shoppers More Purchase Options From Pins

With one tap from an ad, shoppers can immediately view retailer options, allowing them to choose their preferred retailer and add the item to their cart for purchase. This gives shoppers the choice and convenience they expect, while brands gain higher-quality engagement from people ready to act. Advertisers gain transparent signals such as Purchase Intent Clicks, and Purchase Intent Value to understand the impact of every dollar without needing to track on retailer‑owned sites. And it's effective.
E-Commerce
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