"As a production company, you can't really move the needle...you can move up the chain. By keeping that production company together as part of the agency, we can push it as a competitive advantage to clients where we need to bring down markups and allow their budgets to go further."
"We essentially just stripped the company to figure out how to cut costs as best we could, and just started doing things ourselves and not relying on people."
#agency-rebranding #creative-strategy #production-companies #leadership-changes #advertising-industry
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