The latest Advertising Association/WARC Christmas ad spend figures forecast a record investment of £10.5bn for this 'golden quarter' - a hefty jump of 7.8% on the same period in 2023.
The anticipated £760m rise in spend this year would be the largest increase on record if the post-pandemic recovery year of 2021 were excluded, with a total above £10.5bn yet another zenith for the UK's market.
While online media channels will receive the biggest boost, traditional channels such as TV and Direct Mail are forecast to drop significantly.
Nearly two-thirds of Boots' 'Mrs Claus' campaign comprises new marketing tactics, highlighting the industry's willingness to explore innovative approaches this holiday season.
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