Reddit Rolls Out Keyword Targeting Improvements for Advertisers
Briefly

Reddit’s Contextual Keyword Targeting allows advertisers to show relevant promotions based on ongoing conversations, moving beyond static subreddit targeting for greater engagement.
Multi-placement optimization enhances ad efficiency by utilizing machine learning to ensure optimal ad placements, whether in a user's feed or within relevant conversations.
Dynamic Audience Expansion supplements Keyword Targeting, leveraging AI to identify and reach potential users beyond initial targeting selections based on user engagement signals.
AI-driven keyword suggestions enhance advertisers' targeting capabilities and broaden their reach, making campaigns more effective through tailored audience engagement.
Read at Social Media Today
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