Reddit's Contextual Keyword Targeting allows advertisers to promote their messages based on the context of conversations rather than just subreddit communities, enhancing engagement.
Multi-placement optimization employs machine learning to maximize ad efficacy across feeds and specific conversations, ensuring ads appear in the most effective contexts for user actions.
The Dynamic Audience Expansion feature complements Keyword Targeting by using AI to identify potential user engagement based on signals like ad creativity and user behavior.
AI-driven keyword suggestions help advertisers broaden their targeting efforts, enabling a better alignment between ads and user interests.
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