As the looming TikTok ban creates uncertainty for creators and audiences alike, RedNote—known as Xiaohongshu—sees a unique opportunity to attract US users by leveraging influencer partnerships.
Xiaohongshu emphasizes its user-friendly interface and international allure, engaging influencers to convey these strengths in their promotional content, aiming to broaden its user base in America.
The marketing brief from Solare Global outlines clear goals for influencers: to highlight RedNote's engaging features and to actively share their own experiences to entice followers.
Founded in 2013, Xiaohongshu has catered primarily to young women in China, but it is now poised to expand its reach in the United States amidst growing competition.
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