"Commerce happens everywhere - from physical stores, to online, to immersive spaces. One of the most relevant places for digitally-savvy Gen Z consumers is Roblox, where millions of creators pursue entrepreneurship through immersive content creation. Now, we're unlocking a new channel for their ventures."
"With the integration, developers, creators, and brands who use Shopify can sell physical items within Roblox games, keeping customers engaged on the platform without redirecting them elsewhere."
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