Saying no', honing hybrid, and fixing pitches: Ad execs' 2025 New Year resolutions
Briefly

"As we enter 2025, my resolution is: Never waste a good crisis! Challenging times demand action—seizing opportunities, investing, and growing rather than fall into a wait-and-see mode."
"We hear a lot about the rising levels of boredom in the upcoming generations. This is happening despite the near endless volume of content, which surely points to a quality problem."
Read at www.thedrum.com
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