Eric Schwartz has moved into a new role as Chief Revenue Officer at Scowtt, an AI-native customer acquisition startup. Previously, he contributed to the launch of the AI bid optimization platform Scibids, which was sold for $125 million. Scowtt offers AI models and AI agents, utilizing first-party CRM data to enhance consumer engagement and bidding processes. The AI models create complex consumer personas for advertising platforms like Google Ads and Meta, while AI agents proactively engage users via SMS to recommend products and drive sales.
At MIQ, I wanted to give clients the opportunity to do things themselves. We had traders that were building decision trees manually and making optimizations, so I thought, how can we automate, save time?
Scowtt's product offering can be broken down into two primary buckets: AI models and AI agents. First, its AI models use first-party CRM data from brands - anything from order history to appointment times, call durations and message sentiment - to develop complex personas.
The goal is not to replace search and social bidders, but to 'feed those platforms with more information' to support effective bidding.
Scowtt uses AI agents as sales development representatives that can engage with consumers via SMS messages with suggestions of what to buy next, deals to entice lapsed users and other proactive calls to action.
#artificial-intelligence #advertising-technology #customer-acquisition #performance-marketing #machine-learning
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