Amazon is rolling out a beta feature for selected US Android and iOS users, allowing them to see products from external brand websites alongside its own offerings. This new function aims to improve convenience by providing a broader selection, as demonstrated with a sneaker search that directs users to brand sites for more details and purchases. Amazon insists it does not track or share user data during this process, emphasizing a commitment to customer service. If successful, the feature could reach more customers, enhancing shopping experiences overall.
Amazon is testing a new feature for users in the US that allows them to find not only products it sells but also those available on external brand websites.
Rajiv Mehta, Amazon's VP of search, stated, 'We know customers have many options for where to shop, and we look forward to customer feedback on this new experience.
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