Experts advise that spending $8 million for 30 seconds of Super Bowl advertising may seem excessive, but it signifies a brand's financial stability and commitment to consumers. Brands aim to demonstrate their profitability potential rather than gain immediate consumer awareness, as shoppers are often already informed about their products. This strategy, described as "money burning" by experts, illustrates how advertisements during the Super Bowl communicate a brand's market position and ambitions for the future, rather than yielding instant returns.
In this advertising strategy, the brand spends (seemingly wastes) an exorbitant amount of money on some advertising action.
By doing so the brand signals to the market that it has deep pockets, is serious about its objectives and expects to make a lot of money in the long run.
#super-bowl-advertising #marketing-strategies #brand-awareness #consumer-commitment #advertising-costs
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