"Very demure, very mindful" has surged in popularity on social media, with creator Jools Lebron seeking to trademark the phrase for beauty-related services.
Viral moments can be monetized, but the trademarking process highlights the challenges content creators face in protecting their contributions to trends.
Lebron's trademark filing reflects attempts by others to register similar phrases, demonstrating the competitive landscape surrounding successful viral content.
The journey of trademark registration underscores the need for creators to secure their rights amid a growing interest in social media profits.
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