She made 'very demure' go viral. Now she wants to trademark its use
Briefly

Jools Lebron's 'very demure very mindful' trademark filing underscores the challenges content creators face in protecting their viral moments and monetizing trends.
The cultural phenomenon initiated by Lebron's phrases reflects a broader trend on social media where users reinterpret daily experiences with a playful and mindful lens.
Lebron's viral success not only demonstrates the growing influence of TikTok but also raises important questions about intellectual property rights and content ownership among creators.
As 'very demure very mindful' gained traction, numerous others attempted trademark filings, highlighting the competition and complexities surrounding trademarking of viral expressions.
Read at STLtoday.com
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