Research shows that when we hear a story, our brains release oxytocin, a hormone linked to social bonding and trust. As a result, when we connect with a story, we're more likely to empathize with the characters and feel compassion for their challenges and successes.
Storytelling is the single thread that binds your company's mission, purpose, culture, and people. It's not fluffy fairy tales; it's emotional intelligence that creates connection and increases trust. That's what influences revenue-generating behaviors such as purchase likelihood, brand preference, personal data sharing and customer references.
As the everlasting race for MQLs, opportunities, and wins continues, marketers may turn to genAI for efficiency and scale. While helpful, it lacks personal experience and empathy. Here are four ways to deliver incredible stories:
Founded on the belief that happy employees create happy customers, Zappos differentiated itself from competitors and built a fiercely loyal customer base. Their core values, consisting of 'deliver WOW through service,' 'be humble,' and 'create fun and a little weird.'
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