Young consumers are increasingly exploiting retail loopholes like wardrobing and digital shoplifting to save money, which is adversely affecting retailers' profits. Practices such as returning worn items or falsely claiming that items were not received are becoming common. As inflation and high-interest rates pressure household budgets, brands are tightening return policies and implementing fees to combat these practices. A recent survey revealed nearly half of wealthier Gen Z and millennials admitted to engaging in digital shoplifting, highlighting the growing trend of abusing retail systems for personal gain.
"Returns are very expensive for brands - it's an enormous part of their cost structure. If it's being abused, it's easy for that to make the brand unsustainable."
"Half of Gen Z and millennials earning more than $100,000 a year reported they had digitally shoplifted in the past year."
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