Spend Wiser And Shine Brighter Beyond Holiday Marketing Campaigns

"As the holiday season approaches, companies need to maximize their brand exposure through efficiency, creativity and personalization with their key clients and target audiences rather than expensive marketing campaigns that fade after New Year's celebrations. By shifting focus from short-term visibility to lasting impact, businesses can preserve cash flow, strengthen trust and build long-term momentum well beyond the holiday rush."

"The signal-to-noise ratio is highest during the holidays, so a big spend on brand awareness won't travel nearly as far. Unless your only busy season is the holiday season, spend just enough not to lose awareness among your competitors. Then ramp it up later when prices are cheaper and the market is quieter. Create your own brand awareness season with sales and education during the rest of the year. - Howard Dvorkin, Debt.com"

"Companies can stay financially fit during the holiday season by leaning on internal channels like email, SMS and social media rather than overspending on ads. By setting clear budget limits and leaning into community-focused engagement, businesses can grow brand awareness without cutting into profits. Keeping cash flow merry and tight helps businesses achieve upcoming growth goals. - Joseph Lustberg, Upwise Capital"

Companies should prioritize cost-effective, measurable marketing during the holidays by setting clear budgets tied to outcomes and tracking spend weekly. Focus on channels that deliver the best return and repurpose existing content to reduce costs. Leverage partnerships and internal channels such as email, SMS and social media to engage audiences without expensive ads. Allocate only enough spend to maintain awareness during peak noise and plan post-holiday campaigns when prices are lower. Personalization and community-focused engagement strengthen trust, preserve cash flow, and build long-term momentum beyond the holiday rush.

Read at Forbes