#content-repurposing

#content-repurposing

My first job out of college was at Microsoft, where I worked as a program manager and product manager from 2018 to 2023. In January 2023, I left my Big Tech job to work for a creator commerce platform. There, I developed an AI product, which led to me landing a senior AI role at Microsoft in July 2024. In the current job market, AI feels like the safest domain to be an expert in.

Your blog content represents hours of research, writing, and editing. Why let it reach only the portion of your audience who happens to find it through search or social media? Email subscribers are YOUR audience. You control when they see your message, unlike social platforms where algorithms decide what gets shown. When you repurpose blog content for email, you're giving your best work a second life where it can drive more traffic, engagement, and conversions.

A great keynote speech is a powerful and transformative experience. It can inspire a room, challenge a long-held belief, and leave an audience buzzing with a new sense of energy and purpose. But in today's digital world, that powerful conversation doesn't have to end when the applause fades. Your social media channels are your "virtual stage," a place to continue the dialogue, to deepen your connection with your audience, and to build a lasting community around your core message.

Using "Video to Blog," you can transform YouTube videos into at least five distinct content formats, ensuring platform-specific engagement and consistency. This transforms long-form videos into blog posts, social media updates, and email campaigns effortlessly.

Events generate valuable content, yet that content often remains underutilized without a repurposing strategy. Coordinating follow-up and ownership is critical for maximizing lifespan.