In today's competitive market, it's more crucial than ever before for them to diversify their revenue streams while prioritising user experience.
"Opti Engage displays every impression within the user's viewport in a story-like format, which guarantees high viewability rates, making it attractive for premium advertiser campaigns," explained Aulakh.
"Opti Digital provides a unique solution that addresses our cookieless and UX challenges while significantly boosting CPMs. Their bidder ranks in the top 3 for revenue generation and performs exceptionally well with the sticky bottom ad unit," said Srivastav.
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