Spotify introduced in-house creative agency Spotify Creative Lab to enhance marketer campaigns utilizing its diverse offerings. Advertising is a growing revenue stream, with 18% year-over-year growth noted in Q1 2024, partly fueled by podcast business expansion.
Pinterest announced the launch of Pinterest Ad Labs for brands, starting with generative AI features like personalized background generation and collages for advertisers. Major brands like Nike, Wayfair, and John Lewis are involved in testing.
ANA spun off its division focusing on cross-media measurement as Aquila, aiming to drive transparency in ad measurement. The initiative could potentially save USD$50bn in waste over three years, improving media productivity and audience ad experience.
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