Taylor Swift's album launch is a masterclass in virality

Taylor Swift's forthcoming album, The Life of a Showgirl, has inspired a branding trend in 2025, with over 50 brands utilizing her marketing approach. Major brands like KFC, McDonald's, and FedEx have created content that references the album. This trend demonstrates Swift's impact as a branding innovator, highlighting the effectiveness of a strategic color palette. Miruna Dragomir, CMO at Planable, emphasized that this represents a masterclass in reactive marketing that requires agility and authenticity to maintain brand integrity during viral moments.

"The Swift orange moment is interesting because it highlighted the perfect storm of opportunities ready to be seized," says Miruna Dragomir, CMO at content collaboration platform Planable.

"The wave of brands participating in the orange trend from an unexpected album reveal reminds us that viral moments can be enormous opportunities for brands that are prepared.

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