Tesco is testing a new loyalty scheme called "Your Clubcard Prices," aiming to personalize discounts for customers by analyzing their past purchases. Customers enrolled in the trial will receive updated offers weekly via the Clubcard app, allowing them to enjoy reduced prices for seven days. This initiative indicates Tesco's strategy to compete with German rivals like Aldi, which is recognized as the lowest-cost supermarket in the UK. Research shows that switching supermarkets can yield substantial savings, especially after the costly festive season.
Tesco is trialling "Your Clubcard Prices," which offers personalized pricing based on customers' purchase history, aiming to enhance loyalty and compete with discount rivals.
The analysis revealed that while Tesco Clubcard prices provided benefits, Aldi emerged as the UK's cheapest supermarket, prompting shoppers to consider switching.
Collection
[
|
...
]