The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well | AdExchanger
Briefly

The unique nature of live sports creates a sense of urgency and excitement that prerecorded content often lacks, drawing in diverse and engaged audiences globally.
Nostalgic experiences from iconic athletes like Michael Phelps and Simone Biles in the Olympics foster multigenerational viewing, resulting in higher viewership, longer watch times, and consistent audience retention.
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