Agency executives are crucial in elevating their organizations and clients. Erica Roberts led BBH USA to significant growth, achieving 75% year-over-year increase and launching 27 campaigns. Her leadership resulted in a 100% RFI conversion rate and a 78% pitch win rate, securing major accounts. Clients experienced substantial brand affinity increases, with PayPal seeing a 408% lift. Creative partners Yohan Daver and Sapna Ahluwalia contribute to BBH USA's creative vision while mentoring emerging talent, ensuring a strong future for the agency.
"Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue."
"Clients saw big gains too, with PayPal posting a 408% lift in brand affinity, while Hawaiian Tropic grew 19% with Gen Z. Across the J.M. Smucker portfolio, the share of growing brands jumped from 22% to 68%."
"Creative partners and ECDs Yohan Daver and Sapna Ahluwalia are Roberts' most trusted creative collaborators. They bring a rare global perspective shaped by leadership roles across India, Singapore, Los Angeles, and New York."
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