#agency-growth

[ follow ]
#influencer-marketing #youtube-creators #bootstrapped-startup #b2b-marketing #media-buying #acquisition #esop
fromThe Drum
6 days ago

Ed East: From blogger to influencer marketing's Billion Dollar Boy

"It occurred to me that we could build a database where PRs could find blogs like ours and others. We would charge them a license to use this database. And then we noticed that YouTube was on the rise and it wasn't just bloggers, but YouTubers. And it's not just YouTubers, it's also Instagrammers. And it was becoming clear to us that this new economy was being created,"
Marketing
fromThe Drum
1 month ago

Transmission founder on making the case for B2B brand storytelling

"I guess I got a little bit disillusioned with only having one string to your bow," he reflects. "If you're given a whole set of marketing and business challenges, there are a gazillion ways of solving those problems. But a media agency will always say you need to buy some advertising, which, of course, is part of the mix, but is only a very small part that usually takes up a big part of the budget."
Marketing
Business
fromDigiday
3 months ago

When should an agency go the ESOP route, and what are the risks?

ESOPs allow agency founders to sell their stakes to employees, fostering ownership and cultural retention.
Marketing tech
fromClickUp
3 months ago

10 Best Asana Alternatives for Marketing Agencies (2025) | ClickUp

Marketing agencies outgrow Asana due to its lack of tailored solutions and essential features.
Alternatives to Asana provide specialized tools to enhance marketing project management.
Marketing tech
fromThe Drum
4 months ago

Private equity investment in marketing businesses up 21%: here's what agencies need to know

Private equity investment in marketing businesses is surging, especially in digital and influencer agencies, marking a shift towards organic growth.
Marketing tech
fromThe Drum
4 months ago

Cash flow crunch: US agencies struggle to grow as late payments and scope creep bite

82% of US ad agencies are delaying growth plans due to unpredictable cash flow caused by late payments and unbilled work.
Startup companies
fromThe Drum
5 months ago

Why Tim Ringel is building a holding company that actually works

Tim Ringel's agency, Meet the People, prioritizes cultural integration over traditional scaling in agency acquisitions.
fromGeeky Gadgets
5 months ago

The Secrets to Scaling Your Agency Business with AI-Powered Funnels

In a world where competition is fierce and resources are finite, AI funnels are proving to be the ultimate growth hack for agencies looking to thrive.
Marketing tech
[ Load more ]