Ned Duggan, as CMO of Bacardi, has spearheaded marketing strategies that enhance brand visibility across premium spirits, focusing on integrating sustainable practices to attract modern consumers.
The ADWEEK 50 recognizes those who not only contribute to their companies' success but also pave the way for future innovation within the dynamic frameworks of advertising and media.
By celebrating the behind-the-scenes stars like Duggan, ADWEEK underscores the importance of strategic leadership in driving brand growth and responsiveness in an evolving marketplace.
This year’s list shines a spotlight on changemakers who blend creativity and technology, showing how they adapt brands to meet emerging consumer behaviors and trends.
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