"The content brings The Power of Audio to life through videos, consumer and expert interviews, creative tips, and ad effectiveness lab research commissioned from Nielsen. What is the power of audio? The Power of Audio explores the role of audio in consumers' lives and its impact for brands and advertisers. Fourteen experts were interviewed and 46 consumers were tasked with creating audio diaries, (four were interviewed in depth in the US, UK, Brazil, & Japan) between September and November 2016."
"Music helps me pick up the pace, get a bit more lively and attack the day. Thanks to streaming and mobile devices, people are sound tracking their lives more than ever, with content that reflects who they are, what they're doing and how they're feeling in the moment-whether it's workout time, bedtime or downtime. When we explore the habits of millions of individual listeners and map them all out, what results is an incredible creative canvas."
Spotify launched an integrated marketing campaign called The Power of Audio, anchored by a chaptered content series on the Spotify for Brands website with updates and promotion through early March. Content includes videos, consumer and expert interviews, creative tips, and ad effectiveness lab research commissioned from Nielsen. Research included interviews with fourteen experts, audio diaries from 46 consumers with in-depth interviews in the US, UK, Brazil, and Japan, and custom panel-based effectiveness testing with Nielsen Content Solutions. Streaming and mobile devices enable people to soundtrack daily activities, allowing brands to connect audio messages to listeners' states of mind.
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