"Marketing provides air cover while the sales team fights hand to hand in the trenches." This highlights how marketing and sales work as complementary forces, essential to modern growth strategies.
"Sure, we can deliver the messaging and create awareness and the materials that make our salespeople successful, but at the end of the day, marketing doesn't close deals, sales does." This statement underscores the critical distinction between marketing's role in lead generation and sales' role in closing.
"No one in the C-Suite can be successful if the others are falling behind, and the CMO's job is to set the scene for everyone else on the growth team to flourish." This emphasizes the importance of collaboration across executive roles to enhance overall company performance.
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