Digital PR is often presented as a powerful way to boost a brand's visibility, build authority and improve SEO. However, many clients don't realize that what they're paying for isn't always what they get.
One of the biggest problems with digital PR today is that many agencies claim to provide real digital PR services, but, in reality, they just use third-party press release syndication services.
These syndicated releases have no impact on SEO efforts. This approach feels like a scam, as clients are paying a premium for something that offers no real benefit.
Paid media placements are often disguised as organic PR, leaving clients unaware they are investing in paid promotions masquerading as credible, organic press coverage.
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