The Philadelphia Eagles Won Super Bowl LIX, But Real Estate Had A Field Day Boston Condos For Sale Ford Realty

The Philadelphia Eagles triumphed in Super Bowl LIX, while real estate brands Homes.com and Rocket Companies capitalized on the event with clever commercials. Homes.com continued a prominent advertising campaign, aiming to become the top home-shopping site, reporting a surge in brand awareness from 4% to 33%. Rocket Companies aired a uniquely memorable 60-second spot featuring John Denver’s ‘Take Me Home, Country Roads,’ marking a first for a Super Bowl singalong. Both ads targeted the massive audience of the game to build brand presence and enhance consumer connection to home ownership.

Both Homes.com and Rocket Companies leveraged Super Bowl LIX with strategic advertisements, aiming to enhance brand visibility and engagement in the real estate market.

CEO Andy Florance of Homes.com highlighted their campaign as "the biggest marketing campaign in real estate history," showcasing significant growth in brand awareness.

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