The rise of proximity marketing: How brands use guerrilla tactics to get in on big pop culture moments
Briefly

from Modern Retail11 months ago
"We're not one of those brands that has like a very large brand-only budget," says Nicole Sumner, Ollie's brand director.
Modern Retailhttps://www.modernretail.co/marketing/the-rise-of-proximity-marketing-how-brands-use-guerrilla-tactics-to-get-in-on-big-pop-culture-moments/
By putting up wild postings near popular events or running themed social media campaigns, brands can market themselves effectively.
Modern Retailhttps://www.modernretail.co/marketing/the-rise-of-proximity-marketing-how-brands-use-guerrilla-tactics-to-get-in-on-big-pop-culture-moments/
Read at Modern Retail
#marketing-strategy #super-bowl-campaigns #startup-marketing #charitable-campaigns #proximity-marketing
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