Roomies is a comedic short series that centers on Ellie, a 25-year-old moving to New York City from Ohio. The series is crafted as a marketing effort by Bilt, a financial startup known for its credit card offering rewards for rent payments. Notably, the show's episodes have amassed millions of views without direct product placements. Bilt aims to engage viewers organically and has created dedicated social media accounts for the series, amassing over 150,000 followers. The overall strategy focuses on subtlety in advertising, moving away from traditional ad formats.
Roomies is a 2-minute short comedy series that follows Ellie, a 25-year-old navigating her new life in New York City after moving from Ohio.
Bilt, a financial startup, utilizes the series as a marketing strategy without direct product mentions, aiming to engage viewers organically instead.
Zoe Oz, chief marketing officer at Bilt, emphasizes the challenge of engaging audiences without overt advertising, seeking innovative marketing strategies that capture attention.
With over 150,000 followers across new social media accounts dedicated to Roomies, the growth of the series has been entirely organic, drawing significant viewer interest.
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