Luxury fashion marketing has become homogenous, relying on celebrity-fronted campaigns and spectacle, leading to diminishing returns and consumer disengagement.
If Your Content Needs Explaining, It's Not Good Enough
Clarity in marketing beats cleverness: brands without established recognition must use simple, immediate messages to drive action and avoid becoming forgettable and costly.
Madtech: 4 key challenges and solutions for marketers
Unifying martech and adtech (madtech) is required to overcome fragmentation in consumer attention, departmental silos, and measurement to improve media ROI.